A buyer you can name
Choose a focused customer segment based on the problems your agency can solve and the work you want more of.
GTM agency for software and AI agencies
Build great software. Stop leaving your next client to chance.
Turn your expertise into a clearer offer, a focused prospect list, and outbound that gives the right buyers a reason to reply.
360GTM helps software and AI agency owners build a repeatable path from first contact to qualified sales conversation. Start with a focused 30-day pilot, not an open-ended agency retainer.
Book a GTM teardown
Bring your website and current outreach. Leave with a clearer view of what to fix first.
- 01
A buyer you can name
Focused segment, not a broad list
- 02
A reason to reply
Offer tied to their situation
- 03
A qualified conversation
Agreed definition, visible follow-up
The problem
A strong delivery team deserves more than a referral-only pipeline.
Referrals bring good clients. But they don’t give you control over when the next project arrives.
If every quiet month sends you back to cold messages, broad lead lists, or another website rewrite, the problem may not be effort. It may be the missing connection between who you target, what you offer, and why they should talk to you.
Your offer sounds like every other development agency.
Your outreach reaches companies that have no clear reason to buy now.
Replies arrive, but too few turn into the right sales conversations.
The founder owns delivery, prospecting, follow-up, and the uncertainty between them.
More volume won’t fix an unclear offer. Start by making the right buyer, the right problem, and the next step specific.
The outcome
One market. One offer. One path to a sales conversation.
360GTM brings the pieces of your go-to-market together so you can test what earns attention before you scale it.
An offer a buyer can understand
Translate your technical capability into a business problem, a useful outcome, and a clear reason to start a conversation.
Outreach with a reason behind it
Build a relevant prospect list and messages that connect your offer to the buyer's situation, rather than sending the same pitch to everyone.
A follow-up process you can see
Track replies, qualification, and next steps. See where the pipeline moves and where it stalls.
The pilot
Test the approach in 30 days. Earn the next step.
The pilot is designed to answer a practical question: can this audience, offer, and outreach approach create relevant sales conversations for your agency?
Week 1
Focus the market and offer
Review your current positioning, choose the target segment, define the buyer, and agree what counts as a qualified opportunity.
Week 2
Prepare the campaign
Build and check a focused prospect list, write the outreach and follow-ups, and review the sending setup before launch.
Week 3
Launch and learn
Run the agreed campaign, review replies, and adjust the message based on the objections and interest you actually see.
Week 4
Review and decide
Review the campaign, qualified conversations, and lessons. Decide whether to continue, change the approach, or stop.
The pilot includes
- A focused ICP and offer brief.
- Prospect selection criteria and an agreed outreach list.
- Outreach copy and follow-up sequences.
- A defined qualification and handoff process.
- A campaign review with a clear recommendation for the next step.
The scope, campaign volume, tools, and commercial terms are agreed before work starts. A pilot tests an approach. It does not guarantee revenue or a fixed number of meetings.
Book a GTM teardown
Start with the gaps in your funnel. Decide on a pilot after the conversation.
Founder experience
Built from hands-on outbound work at artha.link.
360GTM is founded by Bhavik Chavda, who works on growth and outbound at artha.link, a creator-led hiring platform.
That experience shapes the approach: choose the audience carefully, make the offer specific, pay attention to replies, and improve the campaign from what buyers tell you.
This is founder experience from Bhavik’s work at artha.link, not a claim that artha.link is a 360GTM agency client. Results from a different business are not a promise of results for your agency.
Fit
For agencies that want a focused test, not another vague growth plan.
A good fit if
- You run a software development or AI services agency.
- You can describe the work you deliver and show relevant examples.
- You want to win more of a specific type of project or customer.
- You can make time to handle qualified conversations and give feedback.
Not a good fit if
- You want guaranteed revenue from a short campaign.
- You want a large, untargeted email blast.
- You are still deciding what service your agency sells.
- You cannot take on or follow up with new opportunities.
How to start
Start with your funnel, not a contract.
Book a GTM teardown
Share your agency website and what you're trying to sell.
Find the biggest gap
Review who you're targeting, what you're offering, and how buyers move from first contact to a conversation.
Agree the pilot
If there's a useful fit, define the scope, qualification criteria, responsibilities, and pricing before starting.
FAQs
Questions founders ask before a pilot.
What does a GTM agency do?
A go-to-market agency helps a business decide who to target, how to position its offer, and how to reach buyers. For software and AI agencies, 360GTM focuses the proposed pilot on positioning, prospect selection, outbound, qualification, and follow-up.
How do I choose the best GTM agency for my software or AI agency?
Look for a clear understanding of your buyers, honest attribution of past work, a defined scope, and an agreed way to measure progress. A focused pilot should help you judge the approach before making a longer commitment.
Is 360GTM a lead-generation agency?
Outbound and prospect selection are part of the offer, but a contact list alone isn't the outcome. The aim is to connect a clear offer to relevant buyers and track what turns into a qualified sales conversation.
What happens during the 30-day pilot?
The proposed pilot moves from ICP and offer definition to campaign preparation, launch, and review. Exact deliverables and volume are agreed in advance so both sides know what is being tested.
Do you guarantee meetings or revenue?
No. Buyer response, timing, offer strength, and your sales process all affect results. The pilot is a structured test, not a revenue guarantee.
How much does the pilot cost?
Pilot pricing is agreed after the teardown, based on the scope and work required. Fees, tool costs, and any performance-linked terms are set out before the pilot starts.
Do I need to rebuild my website first?
Not necessarily. The first question is whether a buyer can understand who you help, what problem you solve, and how to take the next step. Fix the parts that block that path before spending time on a full redesign.
Next step
Before you buy another lead list, find the gap in your funnel.
Bring your website, your offer, and your current approach to finding clients. Let’s work out what to tighten first and whether a 30-day pilot makes sense.
- No pitch deck, no retainer pressure.
- You keep the notes and the recommendation either way.
- Prefer email? Write to hello@360gtm.agency.